About The Conversation Project
The Conversation Project began in 2010, when Pulitzer Prize-winning columnist Ellen Goodman and a group of colleagues and concerned media, clergy, and medical professionals gathered to share stories of “good deaths” and “bad deaths” within their own circle of loved ones.
Over several months, a vision emerged for a grassroots public campaign spanning both traditional and new media that would change our culture. The goal: to make it easier to initiate conversations about dying, and to encourage people to talk now and as often as necessary so that their wishes are known when the time comes.
In order to make this vision a reality, The Conversation Project began its collaboration with the Institute for Healthcare Improvement
(IHI) in September of 2011. IHI is a not-for-profit organization that helps lead improvement of health and health care throughout the world.
Today, The Conversation Project team includes five seasoned law, journalism, and media professionals who are working pro bono alongside professional staff from the Institute for Healthcare Improvement who bring a wealth of expertise to the project.